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5 Content Marketing Ideas for October 2022

Content marketing and its close cousin search engine optimization are the “pull” in many promotional plans. Articles, videos, and podcasts draw prospective customers to businesses, engaging them with helpful, informative, or entertaining content.

In October 2022, your company’s content marketing might include articles about financial planning, holiday gift selection, Italian or Polish heritage, historical or celebrity birthdays, or celebrating Internet Day.

What follows are five content marketing ideas your business can use in October 2022.

1. Financial Planning Month

The Financial Planning Association created Financial Planning Month in 2002 to educate Americans about financial planning and how to save money. Financial planning includes topics such as retirement planning, estate planning, insurance, and investing.

Image of a person using a laptop.

October 2022 is Financial Planning Month in the United States. Use this celebration to produce content about smart holiday shopping and why your products are of great value.

Some have argued that it was no accident that this October observance comes just ahead of the Christmas gift-giving season when so many folks can overspend.

For your company’s October 2022 marketing, consider writing articles related to financial responsibility and holiday purchases. You might highlight the value associated with your products or how shopping for gifts early with a budget in mind might help your customers.

You can still aim to sell your products while making a case for responsible shopping and helping folks understand the value your products and business bring.

2. Holiday Buying Guides

‘Tis the season for giving, and your company’s content marketing should reflect that. October is a good time to start promoting gift guides featuring your best products and offers for Christmas 2022.

Image of holiday gift-wrapped packages.

With October being two months before the holiday season, shoppers are likely already looking for gift ideas. Photo by Erica Marsland Huynh.

Do you sell beauty products? Why not put together a holiday makeup gift guide? Or, if you have a home decor business, put together a holiday home gift guide featuring items for every room.

Not only will this content benefit your customers as they look for holiday gifts, but it will also serve as a reminder that your company exists with compelling products.

3. Heritage Month

October is both Italian-American and Polish-American Heritage Month. It’s therefore an opportunity to create content celebrating the many contributions to America of Italian and Polish immigrants and their families.

For example, a business selling power equipment might create content describing how the wave of Polish immigration from 1870 to 1914 contributed to significant growth in U.S. public works and private construction.

A western clothing and footwear retailer might create content about the Italian artisans who essentially created the cowboy look. Pio Serratelli, an Italian, started his hat-making business in 1878. Many consider…

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